Recently, Google had an algorithm change – a modification of the previous Caffeine algorithm which affected 35% of the searches. While in the previous Panda update, 12% of the searches were only affected. This is a massive change, which is a wake-up call to stagnant or inactive websites.
Winners and Losers
In every game, there are winners and losers. In this recent algorithm change, the winners were the ones who largely benefitted from the update. These sites were: LastFM.com, RockHall.com, Dominos.com, Allthelyrics.com, and TechCrunch.com. Their Alexa ranks were also high, that brought to the conclusion that these sites are really, winning.
On the other hand, there are also losers. ComCast.net, Univision.com, ShopLocal.com, AmericanExpress.com, and Blogger.com are the blogs that were affected negatively by the recent algorithm change. Though there are discrepancies with the statistics, it just goes to show that quite a number of sites were impacted negatively by the recent algorithm change.
Prevention is Better Than Cure
Google clearly said that stagnant search results aren’t necessarily what “the people” want. We know that it may take time and effort to update and revise all of the content that you have in your website. A better way to gain visibility is by considering some of the current methodologies such as Social Media, onsite Blogging and Internet Marketing. This may help you benefit in terms of the search engine result pages (SERPs).
This year, Google has made a lot of updates to their algorithm. Businesses of every niche are affected by these updates, whether it be big or small.
What are the benefits of the updates that Google has made?
Snippets & Page Titles
Google updated some changes related to snippets, which are the descriptions that show for web pages and page titles. The leading search engine said that they’ve improved snippets. It now allows it to get snippet text from the main content on a web page, rather than choosing from headers or menus. Google has also announced rich snippets for applications. In this way, people will see more software application details, cost, user reviews and the likes within their search results. Another is to have better page title by decreasing the usage of anchor text. Duplicate anchor text isn’t relevant.
Changes in Ranking
Here are some of the current ways in which Google shows how search results are being ranked.
Detecting “Official” Pages – To give users relevant results, Google has made changes. They’ve adjusted how they determine which the official pages are. In this way, all official pages will be rank higher in result pages.
Date-Based Search Results – Google changed how they offer results for search queries which have a specific date range. Users will be able to get more relevant results based on the date range that they’ve specified.
We know that there are a lot of frequent adjustments in Google’s algorithm. If you’re having a hard time keeping track with your SEO efforts, don’t worry because SEO Panda Agency can help you out. Visit us: http://cheapseo.co.nz